Wellness Business Name Ideas Generator (2024)

Create a name that communicates your products’ benefits

In a sea of health and wellness companies promising a healthier lifestyle, you’ll need to find a business name that suggests how your products are uniquely appealing. Can your company help customers get fit? Will it give them stronger bones or hair? Will it help them sleep or move more easily? Try using a word that conjures immediate association with the results of using your product. For example, a sleep app might use “REM,” or “dreams,” while an athleisure company might deploy “performance” or “stretch.” Whatever the goal, say it with your name.

Use your wellness company name to spotlight a key ingredient

Health and wellness consumers know how to get right to the point. Often, they discover a new brand by searching for one specific supplement—a vitamin, collagen, fish oil, creatine, etc. If your company is in the supplement space, it can be a helpful marketing strategy to include an ingredient in your name. Of course, you can always branch off into other products, but emphasizing a particular wellness supplement may elevate your business in a crowded market by creating instant brand recognition.

Ensure that your wellness business name connects with your audience

General terms such as “health,” “nutrition,” “energy,” and so on can appeal to a broad audience and won’t isolate any potential customer. If your target demographic has a unifying interest—sports, yoga, weightlifting, nutrition—you can play into this by choosing related words for your health and wellness company name. A name like “Cozyfit” might appeal to consumers who exercise in the comfort of their own homes, while a name like “Mind + Body” could target those who take a holistic approach to well-being.

Select a wellness company name that aligns with the broader market

Research the other companies within the health and wellness industry, and study how they have approached their branding. You want to find a name that’s reminiscent of your competitors—signaling your business’s intentions to the consumer—without coming in too close to be confused with another brand.

Consider a name that’s discreet

Maybe your brand tackles something sensitive or particularly personal and you want your customers to feel at ease when they purchase your products. If this is the case, opt for a name that’s discreet, approachable, and has positive connotations. Keeping your wellness company’s name vague might pay off in terms of expanding your product line, too—a tactic that worked well for holistic health provider Hims.