My parents are originally from Guatemala and as a little girl I spent my summers returning to visit my extended family there. My fondest childhood memories are swimming with my cousins in the once beautiful waters of Lake Atitlan.
On a trip back to Guatemala a couple years ago, I found the lake overrun with blue green algae. I saw children bathing in, collecting, and drinking the polluted water.
It was a shock to see the beautiful lake I grew up with turn into a toxic mess. I didn’t know exactly how to help, but on a trip to the local market I discovered local artisans making these amazing sandals.
I had just finished reading Start Something That Matters by the founder of TOMS Blake Mycoskie and it was the catalyst for this great idea… Why not create jobs for these remarkable artisans by employing them to make hundreds and thousands of sandals for sale and raise their families out of poverty and then use the proceeds to provide clean drinking water to the children of Guatemala?
That’s exactly what we did!