Sell gemstones online

Start, run, and grow your gemstone business

Get the training, tools, and support you need to build the gemstone business you’ve always wanted.

Everything you need to sell gemstones

Free resources

Learn at your own pace with on-demand courses from Shopify Compass, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Professional tools

Create an online gemstone store that reflects your unique brand with over 4 customizable and responsive themes. Efficiently manage your inventory and process customer orders all from one unified dashboard.

Smart marketing

Grab your customers’ attention with targeted marketing campaigns on social media and Google. Make sure customers can find your gemstone store by using Shopify’s built-in SEO tools and integrated blogging.

Award-winning support

Connect with Shopify customer support over online chat, phone, or email. Support is available 24/7, and can help with almost any challenge your gemstone business encounters.

Learn more about selling gemstones

  • To sell gemstones online, use an ecommerce platform that is simple to use, secure, and flexible. Shopify is an easy-to-use online store builder that lets you start your business without incurring development costs. Shipping, customer service, email marketing, and social media advertisements are all easier with Shopify.

  • With Shopify, you can sell gemstones and other jewelry items. You can even use Shopify to promote your products on social media by integrating your Facebook, TikTok, Instagram, and Facebook Messenger accounts with your Shopify store.

  • Yes, you can sell gemstones on Shopify. You can sell used and new gemstones and gemstone jewelry with Shopify's user-friendly platform. When you do, make sure you enter as much information as you can about each gemstone, such as dimensions, markings, boxes, and receipts or appraisals.

  • Gemstone appraisal depends on many factors. If you're selling used jewelry, each gemstone's historical value and the family stories related to it will add value. Plus, to get better prices and offer competitive prices on the market, you can purchase lots rather than single stones. According to the International Gem Society, the best prices will come from the dealers who mine and cut the stones by themselves.

  • One good example of an online gemstone store is Temerity Jewelry, a brand from Brooklyn, New York, that uses recycled sterling silver and brass and ethically sourced gems for its products.

Scale your sales

Powerful apps

Showcase your gemstones with professionally edited photos or build customer loyalty with rewards programs. With over 80 options in the Shopify App Store, you can customize your store experience and test for success.

Sell everywhere

Sell your gemstones online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.

Scalable pricing plans

For gemstone businesses at every stage and size

Basic Shopify

Best for new ecommerce businesses with occasional in-person sales

$29per month


Best for growing businesses selling online or in-store

$79per month

Advanced Shopify

Best for scaling businesses that require advanced reporting

$299per month

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