Connecting with customers is more challenging than ever before. Customers are expecting more relevant and personalized content as they browse their inboxes and decide what email to open. This is why personalized email marketing is becoming more important.
Personalization for email refers to text content that differs based on subscriber information. This could be the name, location, or products they bought and more, and it can include basic tactics like adding their first name to a subject line or body text. Personalization provides a more tailored experience for your email subscribers and can improve positive signals like open, clicks, conversions, and engagement. The better the positive signals the more likely a message will land in the inbox instead of the junk folder. Here are three basic personalization tactics to grab your customers’ attention.
Top three personalization tactics
1. Subject lines
This is one of the most important elements of an email. Customers look at the subject line and decide whether it’s worthwhile opening the email or not. Adding personalized text here can significantly impact your open rate. Studies have shown emails with personalized subject lines are 26% more likely to be opened than those without.
2. Preview text
Preview text is the text below the subject line that gives extra detail as to what’s inside the email. It’s a great opportunity to support your subject line, connect with your customers and show that the content is relevant to them.
Here is a list of examples of how high-growth ecommerce brands use preview text.
3. First and last name
Adding a customer’s first and last name to the introduction of an email makes for a good first impression and sets the tone for future communications. Customers will feel recognized, and you are building a strong relationship that can lead to a potential sale or drive them to take action from the email.
Here is a full list of tactics on how to improve every email.
Shopify Email has a personalized text feature to help you begin building long-lasting relationships with your customers. You can add personalized text to your email campaigns, like your customer’s first name, last name, city and more. If you add personalized text to a certain section of your email message, then Shopify Email automatically uses customer information in that section, if it exists for the customer receiving the email.
Begin building a personalized experience with your customers through email marketing with Shopify Email.