Shopify Introduces the Shop Section on Facebook Pages

Over the past few months we’ve been working closely with the team at Facebook, and today we’re rolling out the new Shop section on your Facebook Business Page.

The Shop section makes it easy for merchants to sell more and showcase their products directly on their Facebook Business Page. Merchants can then choose to direct shoppers to their online store or to checkout without leaving the Facebook site or mobile app.

Buying is safe and secure, and shoppers can optionally choose to save their payment information with Facebook for future purchases. This makes purchasing easier, especially on mobile.

Here’s how easy it is to shop on Facebook:

Adding the Shop section to your Facebook Business Page is free for Shopify merchants. Simply login to your Shopify account, select Settings >  Sales Channels  > Facebook can be found under Other Sales Channels > Add Channel. 

How is this different than the Facebook Store app I already use?

Existing Facebook Store app doesn’t show your products on mobile devices, which is how most people now use Facebook.

As well, existing Facebook Store app only add a Shop tab to your business page, while the new Facebook Shop section appears as a larger section on your main Facebook Business Page. This means more people will be able to easily discover your products.

Finally, the new Shop section includes a subscribe button that lets people get notified when you add new products.

How do I create a Shop section on my Facebook Page?

For details on how to set up your Shop section on your Facebook Business Page, visit our updated blog post here.

Set up your Facebook Shop