Alright Shopify store owners... get ready, this is big! Pay-Per-Click (PPC) ads are a great way to drive traffic to your ecommerce site. They allow you to advertise to people while they are researching and looking for products and you only pay when someone clicks on your ad actually visits your site.
We're introducing a new App that helps Shopify stores take PPC ads one step closer to a real sale. With Amazon Product Ads, you can place PPC ads directly on the world's largest ecommerce site, Amazon.com. Since the people who see your ad are already on Amazon.com looking to make a purchase, the conversion rate on these ads should be much higher than traditional PPC.
What exactly is Amazon Product Ads? Well, it's an advertising program designed to provide Amazon shoppers seamless access to products available on external websites. As a Shopify seller, you install the App and set your pay-per-click bids and budget. Amazon will then display your ads to Amazon.com shoppers when they search for your product or related products. Customers who are interested in buying your product can click through to your website and purchase the product directly from you.
An example of one location your ad may appear.
If you sign up now, you will receive a $100 credit for Amazon Product Ads to get you started. So, how do you get started? The first step is to create an Amazon Product Ads account. Next, install the Amazon Product Ads App and then just follow the instructions to set up your campaign.
You can sign up today and advertise your products in the Baby, Computers, Electronics, Health and Beauty, Home, Home Improvement, Musical Instruments, Office, Pet Supplies, Sports, and Toys categories. You can advertise in the Grocery, Jewelry, Shoes or Watches categories after receiving approval by Amazon.com. See full list of available categories
You can find a lot more information, including answers to frequently asked questions, on the Amazon Product Ads homepage.
If you have questions about the program or need help getting started, please feel free to contact Amazon Product Ads.