In the last 6 months we've released the ability to create discount codes for specific Customer Groups and individual Products and Collections, and now we're announcing a new type of discount code: Free Shipping.
Free shipping discount codes will allow your customers to get certain shipping rates for free. You also put a cap on the price of the shipping rate so that you know exactly how much offering your customers free shipping will cost your business.
To create a Free Shipping discount code, go to your promotions tab and create a new discount code.
Under the heading "Coupon Type" select "Free Shipping" from the options and specify the maximum cost of the shipping rate this discount covers. So if you enter "$30" any shipping rates under $30 will be free, but shipping rates higher than $30 will be regular price. You can also choose what country the discount code applies to.
Create your new discount code and you're ready to go. When customers apply the discount code the word "Free" will appear next to any free shipping rates.
Free shipping can be a great tool to increasing sales, especially during the holiday season. A little while back, we worked with Marketbrain to develop a calculator to help merchants decide if free shipping was a good option for their online store.