As consumers continue to shift to online shopping for this holiday season, the attention has also shifted towards Cyber Monday. The day that used to have all the attention as the biggest consumer surge to retailers, Black Friday, is sharing the spot light. Last year’s headlines cyber monday spending up 21% , reported that consumers jammed online shopping sites on the monday after thanksgiving known as Cyber Monday, the official start of the holiday season for e-tailers, resulting in robust sales.
This year that number is expected to rise even more as an interesting article titled Black Friday Versus Cyber Monday states, giving some good information on who’s looking for what this shopping season.
What’s the best way for online retailers to stay in the competitive frontlines of luring shoppers to their stores? An article in bizjournals titled: Online deals expected on ‘Cyber Monday’ , claimes that nearly 84 percent of online retailers will offer a special promotion on this golden day. To give you an idea of what other strategies retailers are using, the article also states 39 percent of online retailers said they plan to offer specific deals, while 33 percent will offer e-mail campaigns and 25 percent one-day sales. Nearly 23 percent will offer free shipping on all purchases.
So it would be a good idea to rethink your marketing strategies for this weekend and keep an eye on your discounts.